LYNDSAY LUCERO
Simple. On-point. Fun.

PROFILE + CONTACT

LYNDSAY LUCERO
+44 796 246 0826

lyndsay@lyndsaylucero.com

lyndsaylucero.jpg
 

Creator. Innovator. 
Lateral thinker + Content Organiser.


I’m a user-centric designer, dedicated to creating innovative, holistic and exquisite experiences. I passionately fight for the user and seek to strengthen and clarify the brand.

I've worked for the top of Fortune's lists to the smallest of boutiques; worked independently and at the head of teams; in-studio and in-house for companies across the globe since 2001. 

Get in touch. I'm friendly and make a killer cake.


Available from JULY

 

 

EDUCATION

 

PRATT INSTITUTE, NYC

Bachelor of Fine Arts (BFA)
Art Direction & Photography

 

EXPERIENCE

 

INDEPENDENT DESIGNER
2015 – present

Contract designer, assisting companies of all sizes—directly or through agencies

 

PRODUCT + VISUAL DESIGNER (CONTRACT)
Clearleft
2016 – 2017

Virgin Holidays, WHSmith

 

HEAD OF DESIGN (FREELANCE)
Pragmatic
2015 – 2016

Bouncepad, Funding Knight, Microsoft, Tesco

 

CO-FOUNDER, CREATIVE DIRECTOR
Motio
2012 – 2017

Co-founded this tech start-up, providing project management software to the post-production film industry

 

COMMISSIONED DESIGNER (CONTRACT)
NDA
2011-2012

Conceived, executed and directed pieces for one of the top 5 Fortune companies.

 

FOUNDER, PRINCIPAL
Playground Creatives
2008 – 2015

Bulka Bakery, Caliper Admissions, IconFood, Michino, The Breakfast Club, The Hummingbird Bakery

 

DIGITAL LEAD, SENIOR DESIGNER
Garden (Rareform Branding)
2006 – 2008

Ajman Bank, E3 Property, Etisalat, EY (Ernst & Young), MEED

 

DESIGNER
Garden (Rareform Branding)
2005 – 2006

Church of England, Etisalat, EY (Ernst & Young), Mobily, TFS (Tradition Financial Services) 

 

FREELANCE DESIGNER
2003 – 2008

AVEDA, Bikram Yoga den Haag / Rotterdam, The Hummingbird Bakery 

 

 

FUN FACTS

Grew up on a 168-acre farm
Pennsylvania

Lived in 5 countries
UK, USA, France, Canada, Argentina

Performed unaccompanied for an audience of 2,000
Violin

Ran a summer camp at age 22
130 staff, 500 kids

 

 

PASSIONS

Travelling
Getting lost
Baking with my kids
Workshops over wine with hubby (+ illustrator, Nye Wright)
Period dramas and quality epics... like Buffy
Walking / hiking / advocating for the great outdoors
Organising, and re-organising the kitchen cupboards for optimal flow