LYNDSAY LUCERO
Simple. On-point. Fun.

PROFILE + CONTACT

LYNDSAY LUCERO
+44 796 246 0826

lyndsay@lyndsaylucero.com

lyndsaylucero.jpg
 

Creator. Innovator. 
Lateral thinker + Content Organiser.


I’m a user-centric designer, dedicated to creating innovative, holistic and efficient experiences. I passionately fight for the user and seek to strengthen and clarify the brand.

I've worked for the top of Fortune's list to the smallest of boutiques; worked independently and at the head of teams; in-studio and in-house for companies across the globe since 2001. 

Get in touch. I'm friendly and make a killer cake.


Available from AUGUST

 

 

EDUCATION

 

PRATT INSTITUTE, NYC

Bachelor of Fine Arts (BFA)

 

EXPERIENCE

 

INDEPENDENT DESIGNER
2015 – present

Contract designer, assisting companies of all sizes—directly or through agencies

 

LEAD UI DESIGNER (CONTRACT)
RSA
NOV 2018 – present

Leading the visual team in the transformation of the Quote & Buy, Accounts area and Renewal experiences for UK-wide insurance companies, including Nationwide, More Th>n, Clydesdale & Yorkshire Bank Group, and Yorkshire Building Society.

 

SENIOR UI DESIGNER (CONTRACT)
RSA
FEB 2018 – NOV 2018

Enhancing customers' experiences during their insurance journeys on the websites of John Lewis, Marks & Spencer, Tesco, Argos, Nationwide and More Th>n.

 

PRODUCT + VISUAL DESIGNER (CONTRACT)
Clearleft
2016 – 2017

Virgin Holidays, WHSmith

 

HEAD OF DESIGN (FREELANCE)
Pragmatic
2015 – 2016

Bouncepad, Funding Knight, Microsoft, Tesco

 

CO-FOUNDER, CREATIVE DIRECTOR
Motio
2012 – 2017

Co-founded this tech start-up, providing project management software to the post-production film industry

 

COMMISSIONED DESIGNER (CONTRACT)
NDA
2011-2012

Conceived, executed and directed pieces for one of the top 5 Fortune companies.

 

FOUNDER, PRINCIPAL
Playground Creatives
2008 – 2015

Bulka Bakery, Caliper Admissions, IconFood, Michino, The Breakfast Club, The Hummingbird Bakery

 

DIGITAL LEAD, SENIOR DESIGNER
Garden (Rareform Branding)
2006 – 2008

Ajman Bank, E3 Property, Etisalat, EY (Ernst & Young), MEED

 

DESIGNER
Garden (Rareform Branding)
2005 – 2006

Church of England, Etisalat, EY (Ernst & Young), Mobily, TFS (Tradition Financial Services) 

 

FREELANCE DESIGNER
2003 – 2008

AVEDA, Bikram Yoga den Haag / Rotterdam, The Hummingbird Bakery 

 

 

FUN FACTS

Grew up on a 168-acre farm
Pennsylvania

Lived in 5 countries
UK, USA, France, Canada, Argentina

Performed unaccompanied for an audience of 2,000
Violin

Ran a summer camp at age 22
130 staff, 500 kids

 

 

PASSIONS

Travelling
Getting lost
Baking with my kids
Workshops over wine with hubby (illustrator, Nye Wright)
Period dramas and quality epics... like Buffy
Walking / hiking / advocating for the great outdoors
Organising, and re-organising the kitchen cupboards for optimal flow